45 min listen
#355: How to Leverage Brand Fiction for Real ROI
#355: How to Leverage Brand Fiction for Real ROI
ratings:
Length:
58 minutes
Released:
Apr 18, 2022
Format:
Podcast episode
Description
Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Apr 18, 2022
Format:
Podcast episode
Titles in the series (100)
#6: Why is Storytelling Biologically Important for Survival? With Paul Zak: Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. by Business of Story