37 min listen
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
ratings:
Length:
58 minutes
Released:
Oct 18, 2021
Format:
Podcast episode
Description
Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Released:
Oct 18, 2021
Format:
Podcast episode
Titles in the series (100)
#1: Winning the Story Wars with Jonah Sachs: Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story. by Business of Story