47 min listen
#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories
#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories
ratings:
Length:
62 minutes
Released:
Feb 5, 2024
Format:
Podcast episode
Description
Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Feb 5, 2024
Format:
Podcast episode
Titles in the series (100)
#13: Powering Sustainability Through Story with Bruno Sarda by Business of Story