34 min listen
#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation
#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation
ratings:
Length:
44 minutes
Released:
Sep 25, 2023
Format:
Podcast episode
Description
Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Sep 25, 2023
Format:
Podcast episode
Titles in the series (100)
#5: Why We're Storytelling Animals with Jonathan Gottschall: Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. by Business of Story