34 min listen
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
ratings:
Length:
45 minutes
Released:
Oct 30, 2023
Format:
Podcast episode
Description
Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn!
Released:
Oct 30, 2023
Format:
Podcast episode
Titles in the series (100)
#5: Why We're Storytelling Animals with Jonathan Gottschall: Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. by Business of Story