37 min listen
#378: How to Define Your Brand Niche Using the ABT
#378: How to Define Your Brand Niche Using the ABT
ratings:
Length:
57 minutes
Released:
Sep 26, 2022
Format:
Podcast episode
Description
Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast. Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications is built upon. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Sep 26, 2022
Format:
Podcast episode
Titles in the series (100)
#1: Winning the Story Wars with Jonah Sachs: Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story. by Business of Story