Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to help your brand rise above the "cacophony of communication and competition" How to clarify your core brand story How to claim your rifle-shot position in the marketplace How to use inbound marketing to attract a global network of clients—even as a solopreneur How to create niche, off-site content, and marketing while minimizing risk Resources FuelingNewBusiness.com Michael's Twitter Fuel Lines' Twitter  Michael's LinkedIn Fuel Lines' Facebook Feedly RSS Reader She-conomy.com TheStoreStarters.com Sheehan Associates MillennialMarketing.com "Marketing to Millennials," by Jeff Fromm "Millennials with Kids," by Jeff Fromm “On Death and Dying,” by Elisabeth Kübler-Ross World Business Conference 2016 Lewis Communications Advertising Agency MasterCraft Boats Tiffin Motorhomes March Brown Fly Fishing Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.