Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Understanding your business goals and mapping your content strategy to meet those goals What a marketing cloud actually is How to create specialized persona teams Mastering generalization and being on top of everything that comes across your desk How to better understand your audiences The importance of understanding why you do what you do Resources  Uberflip Oracle Marketing Cloud Eloqua Responsys Content Pros Podcast Modern Marketing Experience user conference Content Marketing Institute Joe Pulizzi DocuSign Uber Lyft "Start with Why," by Simon Sinek “Originals: How Nonconformists Move the World,” by Adam Grant BusinessofStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.