Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why excitement can be such a valuable tool for a marketer How to create an environment for sharing your brand story easily Why exceeding consumer expectations is essential to ‘wow’ them How to plan and get around constantly tightening algorithms Why starting consumer engagement early is key to creating buzz How to set up a solid digital home base to communicate to your consumers   Resources Michael Stelzner Michael Stelzner on Twitter, @Mike_Stelzner Social Media Examiner Social Media Marketing World Ezine Gary Vaynerchuk Bizzabo "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.