24 min listen
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
ratings:
Length:
65 minutes
Released:
Nov 7, 2016
Format:
Podcast episode
Description
Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it’s key to keep asking questions and keep learning How to combine your artistic creativity with your business creativity Why the core of all stories is conflict and conflict resolution How text is actually a visual medium and a part of visual storytelling Why it helps anyone to continually deconstruct your work to improve How to step back and listen to your audience to better understand them Resources Buddy Scalera Buddy Scalera on Twitter, @BuddyScalera comicbookschool.com wordspicturesweb.com Marvel Comics Ogilvy on Advertising by David Ogilvy Seth Godin "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.
Released:
Nov 7, 2016
Format:
Podcast episode
Titles in the series (100)
#0: Why Story, Why Now? with Jay Baer: Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backsto by Business of Story