Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The importance of finding your voice as a brand Failing forward and why your darkest moments lead to your brightest future Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning The story lesson found in the "I want to marry you" cookie recipe Resources  Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit" "Making a Good Script Great," by Linda Seger "Start with Why," by Simon Sinek "A Passion to Win," by Sumner Redstone "The Motivation Manifesto," by Brendon Burchard "Storynomics: How to Create a Story That Inspires With Robert McKee" "How to Capitalize on Niche Story Markets With Justin Trevor Winters" jengrisanti.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.