47 min listen
#0: Why Story, Why Now? with Jay Baer
ratings:
Length:
24 minutes
Released:
Jun 17, 2015
Format:
Podcast episode
Description
Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
Released:
Jun 17, 2015
Format:
Podcast episode
Titles in the series (100)
#13: Powering Sustainability Through Story with Bruno Sarda by Business of Story