#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces: Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel... by Business of Story

44 min listen

#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality: Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying... by Business of Story

78 min listen

#420: Backstory: How to Clarify Your Brand Story for Deliberate Growth: Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve... by Business of Story

43 min listen

#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story: Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your... by Business of Story

45 min listen

#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell: Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell... by Business of Story

43 min listen

#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation: Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand... by Business of Story

44 min listen

#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation: Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form... by Business of Story

33 min listen

#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact: Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they... by Business of Story

43 min listen

#438: How to Craft Your Origin Story Using the Hero’s Journey: Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero’s Journey to craft and tell a compelling origin story that sells. ... by Business of Story

65 min listen

#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive: Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience. Improve your storytelling... by Business of Story

40 min listen

#421: Ch. 2, Heroes – How to Understand Your Customers to Build a Tribe: Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify... by Business of Story

36 min listen

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day: Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But,... by Business of Story

31 min listen

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel: In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long... by Business of Story

46 min listen

#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers: Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your... by Business of Story

42 min listen

#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling: The ABT (And, But, Therefore) agile narrative framework revolutionized how I communicate and connect with audiences. It will do the same for you. Join me on my 10-year journey of learning, refining, teaching, and coaching the ABT storytelling... by Business of Story

61 min listen

#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sel: Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences. Improve your storytelling immediately with my quick... by Business of Story

56 min listen

#417: How to Reel In Your Audience With Your Stories: Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move... by Business of Story

74 min listen

#380: How to Make Your Sales Story Land Right the First Time: Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your... by Business of Story

58 min listen

#439: How to Leverage Business Storytelling to Eliminate Employee Churn: Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek. Improve your... by Business of Story

51 min listen

#378: How to Define Your Brand Niche Using the ABT: Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle... by Business of Story

57 min listen

#437: How to Create Super Sticky Brand Names That Soup Up Your Story: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve your... by Business of Story

61 min listen

#452: 6 Keys to Conquering the Chaos to Grow Your Business: Clate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional activities.... by Business of Story

64 min listen

#396: How to Empower Mom & Pop Business Growth Through Storytelling: Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive. Improve your storytelling... by Business of Story

44 min listen

#456: How to Communicate Your Brand Story With Compelling Clarity: Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your... by Business of Story

57 min listen

#381: How to Scale Your Storytelling With Measurable Success Metrics: Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my quick online course to... by Business of Story

59 min listen

#447: The Formula for an Influential Story: Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story. Improve your storytelling... by Business of Story

38 min listen

#387: How to Use Stories to Drive Your Affiliate Marketing Success: Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs. Improve your storytelling immediately with my quick online... by Business of Story

50 min listen

#399: Improving the Narrative for Ex-Cons Through Fair Chance Hiring: Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary confinement for 8.5 years and emerging as a profound voice for ex-convicts who have earned the right to... by Business of Story

62 min listen

#457: The Trick to Producing Viral, Resilient Stories: Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. Improve your storytelling immediately with my quick... by Business of Story

49 min listen

#393: How To Grow Your Community of Raving Fans With Business Storytelling: Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year –... by Business of Story

56 min listen

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#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

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