47 min listen
#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
ratings:
Length:
43 minutes
Released:
Jul 17, 2023
Format:
Podcast episode
Description
Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Jul 17, 2023
Format:
Podcast episode
Titles in the series (100)
#7: Storynomics: How to Create a Story That Inspires with Robert McKee by Business of Story