34 min listen
#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
ratings:
Length:
78 minutes
Released:
Sep 4, 2023
Format:
Podcast episode
Description
Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn!
Released:
Sep 4, 2023
Format:
Podcast episode
Titles in the series (100)
#5: Why We're Storytelling Animals with Jonathan Gottschall: Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. by Business of Story