Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why no small business should ever hire a PR agency How business owners can craft a compelling story that piques the interest of producers, reporters, and writers How to obtain fast and concrete wins How to channel passion, momentum, and innovation into your stories Creating stories that entertain, educate, and inform How to give yourself permission to rewrite your story and live into a bigger life Resources GeetaNadkarni.com Baby Got Booked podcast Baby Got Booked podcast with Park Baby Got Booked Labs BabyGotBooked.com Baby Got Booked's Facebook The Joy of Marketing "Worth Every Penny," by Sarah Petty Geeta's column in Entrepreneur Magazine Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.