Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why there is no such thing as a solopreneur How to create a story for yourself for maximum growth Why selling is a system and how story fits into that system How to maintain and grow meaningful relationships Why it’s important to believe in yourself and practice your business skills How to allow yourself to scale up dramatically   Resources Michael Gerber Michael Gerber on twitter, @MichaelEGerber “Beyond the E-Myth” by Michael Gerber beyondemyth.com Michael Hyatt Steve Jobs Disney Imagineers "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.