Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How story transforms from monomyth to fractal Key ways to move your audience to action How to personally break down the story cycle and apply it to your own life The stories buried in employee engagement surveys A transformative way of talking about products and services Identifying your purpose How to win a free story consultation with Park Howell Resources  Sam's LinkedIn Sam's Twitter Insight Agents David Ogilvy: The 8 Ogilvy Habits Freakonomics with Steven D. Levitt and Stephen J. Dubner "Start With Why," TED Talk with Simon Sinek "What makes a hero?," TED-Ed Talk with Matthew Winkler "Propaganda," by Edward Bernays "Drive," by Daniel H. Pink "Predatory Thinking," by Dave Trott "One Plus One Equals Three," by Dave Trott "Vocational Guidance Counselor," Monty Python "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest Bill Bernbach dunnhumby.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.