#438: How to Craft Your Origin Story Using the Hero’s Journey

#420: Backstory: How to Clarify Your Brand Story for Deliberate Growth: Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve... by Business of Story

43 min listen

#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation: Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form... by Business of Story

33 min listen

#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces: Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel... by Business of Story

44 min listen

#421: Ch. 2, Heroes – How to Understand Your Customers to Build a Tribe: Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify... by Business of Story

36 min listen

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day: Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But,... by Business of Story

31 min listen

#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life: Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form... by Business of Story

44 min listen

#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact: Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they... by Business of Story

43 min listen

#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation: Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand... by Business of Story

44 min listen

#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story: Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your... by Business of Story

45 min listen

#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality: Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying... by Business of Story

78 min listen

#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell: Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell... by Business of Story

43 min listen

#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers: Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your... by Business of Story

42 min listen

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel: In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long... by Business of Story

46 min listen

#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling: Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing.... by Business of Story

55 min listen

#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sel: Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences. Improve your storytelling immediately with my quick... by Business of Story

56 min listen

#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive: Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience. Improve your storytelling... by Business of Story

40 min listen

#437: How to Create Super Sticky Brand Names That Soup Up Your Story: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve your... by Business of Story

61 min listen

#447: The Formula for an Influential Story: Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story. Improve your storytelling... by Business of Story

38 min listen

#439: How to Leverage Business Storytelling to Eliminate Employee Churn: Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek. Improve your... by Business of Story

51 min listen

#455: How to Unstick Stuck Minds With Your Business Storytelling: Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. Improve your storytelling immediately with my quick online... by Business of Story

63 min listen

#408: How to Use the Power of Your Everyday Stories: Bernadette Jiwa, creator of the Story Skills Workshop, shares how to use your everyday stories to make an impact in the world with your business and personal pursuits. Improve your storytelling immediately with my quick online course to learn... by Business of Story

55 min listen

#387: How to Use Stories to Drive Your Affiliate Marketing Success: Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs. Improve your storytelling immediately with my quick online... by Business of Story

50 min listen

#383: How to Measure the Emotional Impact of Your Business Storytelling: Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure... by Business of Story

54 min listen

#417: How to Reel In Your Audience With Your Stories: Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move... by Business of Story

74 min listen

#380: How to Make Your Sales Story Land Right the First Time: Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your... by Business of Story

58 min listen

#381: How to Scale Your Storytelling With Measurable Success Metrics: Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my quick online course to... by Business of Story

59 min listen

#419: The Art, Science and Storytelling that Creates Memorable Events: Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, shares how to design unforgettable event experiences and the marketing stories that result. ... by Business of Story

58 min listen

#409: How to Become a Positively Prolific Storyteller: Brock Swinson, writer of Creative Screenwriting Magazine, author of Ink by the Barrel: Secrets From Prolific Writer, and host of the Creative Principles podcast, shares tips on how you can overcome writers block and other time-sucking activities to... by Business of Story

50 min listen

#434: How Stories Drive Learning & Development to Dramatically Upskill Your People: Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS. Improve your... by Business of Story

66 min listen

#456: How to Communicate Your Brand Story With Compelling Clarity: Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your... by Business of Story

57 min listen

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#438: How to Craft Your Origin Story Using the Hero’s Journey

#438: How to Craft Your Origin Story Using the Hero’s Journey

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