Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. For more information on Dr. Paul Zak, you can visit his website.  The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Oxytocin, or the moral molecule, and its acute, chemical effect on the brain What the neuroeconomy is, and how to apply it to your business What you need to know as a business communicator to release oxytocin in your audience Steps to build stories that have a distinct chemical effect on the brain and influence others The ZEST score, and how to use this mathematical equation to predict your story's success Resources Paul J. Zak TED Talk Paul’s short video: Empathy, Neurochemistry and the Dramatic Arc Future of Storytelling website Paul’s book, The Moral Molecule ZESTxLabs Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.