Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story. For more information about Robert or to take one of his Story Seminars, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Storynomics and a new perspective on how to apply a storytelling arc to your business practice Narrative vs. Story; all stories are narratives but not all narratives are stories Turning big data into big drama The three step story structure What does the modern audience want? Knowing your audience in a "godlike way" Resources Robert’s book, Story Robert’s Website Robert’s STORY Seminars The film, Adaptation Business of Story   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.