You know that storytelling is the secret weapon for effective communication and want to incorporate it more into your life, but most frameworks (like the hero's journey) feel too daunting for anything other than a novel or screenplay.That is exactly why a simple framework, the ABT, will be the simplest, most effective tool you can implement into any of your communications, and we have none other than Park Howell, the guy that put the framework on the map.In this episode, we talked about: - What the ABT framework is and how you can start applying it immediately- How to craft conversations that have the storytelling appeal of a hollywood movie- Practical ways to implement the ABT framework in everyday communications like emails, social media posts, company updates, and more!ABOUT PARK:Park Howell is known as "The World’s Most Industrious Storyteller", helping leaders of purpose-driven brands grow by as much as 600 percent.His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was recognized among the Top10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System to clarify your story, amplify your impact and simplify your life.His popular weekly "Business of Story" podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.Connect with Park!On LinkedIn: https://www.linkedin.com/in/parkhowell/His company: https://businessofstory.com/ Connect with ME!   Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Park" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)