Community has been a growing trend in marketing for the past 3 years, and it feels like Silicon Valley is all over it, but it feels like a lofty, out of reach goal for service businesses.That's why we're going to debunk that myth on this show with this example:FEI Group is a community of contractors that has attracted the best members of their industry for almost 20 years.  We're bringing Brian Penabad, VP of FEI Group to show us how: - community is the differentiator in a business model that is usually seen as extraordinarily price sensitive- how to attract business leaders that buy into the value of community- how the community model helps businesses mitigate for supply chain issues and keep prices competitive- and much more!Don't miss out on picking the brain of Brian and help you discover the power relationship in the success of business.Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Brian!On LinkedIn: https://www.linkedin.com/in/brian-penabad-51a369a/His Company: http://feigroup.net/Connect with ME!Need some advice from me or my team?  Come to OFFICE HOURS!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Brian Penabad" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month. Support the show (https://connectwithpablo.com)