Lightning strikes are tactically orchestrated moments that let's the world know who you are and what you do, and smart companies love to pull these strikes off through noteworthy parties and PR at big conferences.But that's an expensive bet to makeThat's why we're here to propose a less expensive, more scaleable way to pull off a lightning strike: a game changing piece of content.You probably recognize next week's guest, Rajiv "RajNation" Nathan, from his "Karl" lightning strike- a parody of Eminem's "Stan" that went completely viral on LinkedIn and changed the trajectory of his business.That was no accident. He's also worked with multiple clients to produce this type of content and reap similar rewards.Raj shared about: - How you should plan your creative so people will want to engage with it and share organically- Why he recommends you take certain steps to distribute the content yourself to increase the chance of virality- What you need to be prepared to do once the content catches fire on social media to capitalize on it long after the moment is overIf you're trying to come up with a cost efficient, rapid way to let your market know exactly what their problem is that you can solve,  listen to this!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Raj!On his  LinkedIn: https://www.linkedin.com/in/rajivnathan/On his company: https://www.startuphypeman.com/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Rajiv 'RajNation' Nathan" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show