Markets are built on competition. They are races to the bottom for all but one.  Ecosystems are built of co-dependence.  Each individual member contributes in a unique way, strengthening the whole.  That's probably why the category ecosystem is front and center in the category design Bible, Play Bigger.But Play Bigger doesn't give you the playbook for finding and creating the ecosystem.Pamela Slim's mind-blowing book, The Widest Net, does that.That's why we had Pamela on the show to help you understand: - how to go to market in a sustainable way to grow by leveraging partnerships, Ecosystem Marketing- what you need before you can truly engage an ecosystem to build a community- where to find and nurture the relationships you'll need to build your ecosystem-innovative strategies in commercial real estate to become the watering hole of your market- and much more!!!Pamela Slim is an award-winning author, speaker and small business strategist.  When I read her book, I immediately implemented parts of it into the strategy of the Relationship Flywheel, and am teaching them to our clients.This call also served as the kickoff to our second co-hort of the Relationship Flywheel Bootcamp so after the interview, so the attendees were free to stick around, and met the rest of our community that has taken the course and is enrolled in the next one!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Pamela!On LinkedIn: https://www.linkedin.com/in/pamelaslim/ Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Pamela Slim" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show