You likely already know who Rick Mulready is - he’s the lead person in the entrepreneurial space teaching business owners how to use paid traffic to drive business growth. He’s the host of the top-rated podcast, The Art of Paid Traffic, and runs programs and courses to help the rest of us figure it out without the stress of going it alone. Rick shares his own cases studies as well as those of his clients to keep on the cutting edge of what’s working NOW.   In addition to creating industry-leading training courses, Rick consults with businesses on Facebook ads and online marketing strategy. With 17 years of experience in this world, Rick is the guy you need to listen to if you’re looking to succeed with paid traffic. In this episode, Rick is revealing: The mindset that NEEDS to be a part jumping into paid traffic - It’s not only about strategy (Rick will explain how they work together) If he had to pick ONE tip to get started successfully, what that tip would be and look like Best practices for video ads and Facebook live (even if it’s outside your comfort zone) How to find out what your target market REALLY wants and what to do with your new intel Bottom line is this: “It’s all about testing.” You’ll hear Rick say this throughout the episode, and for good reason. You need to experiment and try different things with yours ads - but if you’re looking for guidance to do it in a smart, strategic way, Rick is the guy to reach out to! Connect with Rick: The Art of Paid Traffic (podcast) www.rickmulready.com @rickmulready   Want to work with Rick? Rick is re-launching the FB ADvantage course in March and FB ADvantage Local course in April. Get on Rick’s email list over on his website so you can get alerts when his courses open back up! Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint   A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, break through overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!