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    Why Jerry Seinfeld Is A Category Designer

    Why Jerry Seinfeld Is A Category Designer

    FromB2B Community Builder Show (formerly Chief Executive Connector)

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    Why Jerry Seinfeld Is A Category Designer

    FromB2B Community Builder Show (formerly Chief Executive Connector)

    ratings:
    Length:
    22 minutes
    Released:
    May 13, 2023
    Format:
    Podcast episode

    Description

    This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer.Just another ordinary day on the Relationship Driven Growth Open Mic right after the show.  Come to the next one!  https://tinyurl.com/b2bcb2023Support the show
    Released:
    May 13, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.