The business closest to the customer wins.This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.That's why the idea of Event-Led Growth is one you should consider.On this show, Mark Kilens, CMO of Airmeet, will teach you what  Event-Led Growth means and show you: - why events are a more efficient way to discover prospects, engage buyers, and grow advocates- how most companies are underutilizing events, and the opportunity it creates for you- what you can do to de-risk your event strategy and make sure it drives longterm success for your team- how the next generation of influencer marketing is an event strategy- and more!Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS. Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.Connect with Mark:On her LinkedIn: https://www.linkedin.com/in/markkilens/Connect with ME!Online at:LinkedIn or Instagram.Support the show