This is a very very special episode.My cousin, Daniela, and her brother, Andoni, fled the degrading political situation in Venezuela to Spain, and when they got there, they built a 150 million euro business... selling burgers.As the CMO, Daniela, grew a brand that grew to have one of the 3 biggest worldwide social followings in their category, then exited the business, and founded a marketing agency called, BrandCrops.Even though we grew up together, and we absolutely adore each other (she was the maid of honor at my wedding), I've never had a conversation this deep with Daniela about:1. The incredible story of her role in Goiko Grill2. How she was one of the first people in the world to execute an influencer marketing campaign that paid off enormously3. How embracing vulnerability has really changed her outlook on lifeI hope you enjoy this conversation with, not just a brilliant marketing mind, but the greatest prima in the world!CONNECT WITH DANIELA:IG- @DaniGoicoIG- @BrandCropsConnect with ME! Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show (https://connectwithpablo.com)