Ever realized it's easy to become hyper-focused on having the perfect sales page, the perfect launch plan, and the perfect content to smash sales out of the ballpark?   It can sometimes feel like if one thing is out of place, it’s game over!   Today's guest on The Shine Show will make you rethink *everything* when it comes to launching & sales.   Toni Bache is what I like to call a unicorn online course creator. After breaking tremendous ground in the corporate world, and always having a few side hustles happening in the background, she took the leap and decided to find a way to share her knowledge in a more scalable format.   With zero followers on social media, an email list of 400, no content, no sales page, and no funnel, and a $50 webpage, Toni decided she would launch a membership and build it on the way down. She sent out a non-fancy google doc with her idea to everyone on her list and invited them to sign up.    A recipe for disaster, right?   Cue the 300 sign-ups later and a 6-figure day. Yep, you read that correctly!   If you're anything like me, you probably have a million questions. Was it black magic? Did she have some wild manifestation technique? Perhaps she sells a Pina Colada making course?    So how did this happen?    Toni simply understood one thing - people buy from people. Marketing can sometimes feel excessively complicated! But when we step back and zoom out, it's all about connecting with people on a deeper level and solving a real problem they face every day.   This is one story you will not want to miss! Head to the link in my bio and get ready to have your socks inspired off by Toni’s unbelievable, unconventional launch. You're going to love her!   XXXSalome   P.S I would LOVE to hear if Toni's story encouraged you to make any changes to your launch model? How will you turn up for the people you are passionate about serving? In what ways can you develop meaningful, authentic connections with them? DM me on Instagram; I'd love to hear your thoughts.