In today’s episode of The Shine Show you’re going to learn how to easily choose the perfect topic of your lead magnet so that you can hook in your dream clients from day one. I’m breaking down exactly how the funnel works, how to find out what your audience wants at each stage, and the most important hack of all: how to learn how to give people what they WANT instead of what they NEED. That one little hack will revolutionize your sales copy and get your lead magnet sounding so irresistible that your ICA subscribes like *that*. You’ll know when you get it right. If you get it wrong, it’ll be crickets. But when you get it right…people tell you. They’ll leave comments on your social media posts and ads and send you emails dripping in gratitude. Tune in now to find out how to capture your ICA’s attention from the very first ‘How you doin’?’ Links I mentioned in today's episode: shineandsucceed.com/waitlist