Hands up if you've ever said:   "Ads have never worked for me." "I've never been able to find a good ads manager." "My ads manager couldn't find the right audience for me."   It’s time to address the big, ugly, destructive lie that makes so many online course creators very sad!    Facebook Ads have never made anyone any money!   When you pay for ads, you're not paying for more sales. You're paying for more eyeballs who will click to a landing page, sign up for all your launch things, and eventually purchase your course.   Your funnel is what converts all those eyeballs into dollar dollar bills! And seeing more of those ‘cha ching’ notifications appear in your emails all comes down to how well you market to people.    The good news is there's no need to run out the door and sign up for a marketing degree because most of the information you need is sitting right under your nose! All the data you have, from your sales page views, email opening rates, and click-through rates from your ads, all bring little clues about what is pricking your target audience’s attention, and what they have literally no interest in .    Once you understand how to interpret this golden information, do more of what's working well, and phase out what isn't…. Guess what?   THAT’S MARKETING, BABY!   Wondering where to start? I’ve got good news.   This week on The Shine Show, I delve right in and share all my hot tips for how to nail your marketing by cleaning up your funnels and    Tune in to discover:   WHY ads fall flat, and how to avoid this happening to you The industry benchmarks when it comes to conversions and what rates you should be looking for How to understand what is and what is not working for you Where to find the data that will transform everything!    PLUS so much more! XXX Salome    P.S I LOVE hearing your feedback about the show. DM me on Instagram (@salome.schillack) and let me know if this episode has inspired you to make a change to your funnels or marketing and what steps you’ll be taking to avoid the ad flop!