In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out?  Newsflash: It's not to yell louder or spend more on advertising. It's about going deeper. One of the ways to do this is through story-telling.  This isn't new..."story" is a marketing buzz word. But even with it out there, not may people are doing it....or at least not doing it well.  In this episode, I talk through not only why it's important, but how to format those stories, and then I give you 4 types of stories you should be telling as well as 4 steps to telling better stories. Even if we all are sharing stories, mine and yours will be unique....and that's when/how we attract our tribe (ideal clients).Book Reference: Stories That Stick by Kendra HallCheck out my podcast website and my premium podcast content community page.DJs: Are you not using VIBO, the music request and planning app? Let's fix this for you! Go to https://vibodj.com. For my podcast listeners only, enter promo code: DJBRIANB - it gets you $10  off your first month's subscription. DJs: Interested in Heavy Hits Music Pool? Go to https://heavyhits.com/For my podcast listeners only, enter promo code: BRIANB - it gets you a 30 day trial for $5. Try it now.Have a topic you want covered? Drop me a DM at @thetraveldjblend. Has this podcast helped you? Share your thoughts by leaving a review on the Apple Podcast App.