If you want to attract business you must have a story that is interesting. Business owners often miss out on opportunities or cannot close a deal because they didn't make a lasting impression. Many think that it's luck, but it's not. It's important to spend time molding, crafting, and perfecting your story; it can change your future. Success depends on the stories we tell about ourselves and our business. Even as I advanced in my career, I had to reevaluate and craft my story. It was important to differentiate myself from my peers and make a name for myself among other speakers. The benefits are amazing. A strong story resonates with people long after you have left the room. Everyone wants to be attractive to other people; creating a personal account is one of the best ways to do it.  To dive deeper into the art of storytelling for business, I've brought on sales keynote speaker and author of "Best Selling Through Storytelling," John Livesay. As a speaker, he shares lessons from his award-winning sales career at Conde Nast. His Tedx Talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. He is also the cofounder CMO of QuantmRE which is a blockchain real estate company.  John Livesay describes the methods of creating a great story. To learn how to create a memorable and impactful story for your business, download this episode now. THE INVINCIBLE WARRIOR "When I tell you a car door slammed, did you see it, hear it or feel it?" -John Livesay Highlights - The psychology of storytelling and how it can help your business.  Make sure that your client is the hero of your story.  We break down the Five Rungs; going from invisible to irresistible.  There are four-story genres that will work wonders for your business.  How to use the power of story to create a compelling pitch that will close the deal. Guest Contact - John's Website John's Twitter John's Instagram John's Youtube John's Facebook John's Books Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - The Other Wes Moore Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn