Today is the Fourth of July, however, American Independence Day 2020 feels and looks very different this year than it ever has in my lifetime. One of the main reasons is because we are in the middle of one of the largest Cultural Revolutions in American history. 
As I do more research on Cultural Revolutions from our past, one important factor jumps out at me repeatedly, and that is the need for strong ally’s on all fronts, especially where American Culture is built: media and advertising. In today's screen-obsessed world, it is only with the normalization of seeing black, brown, beige, and multicultural faces together as you scroll through your devices that the movement can be pushed forward. 
Thus far in The True Beauty Brooklyn Podcast, we’ve shared the entrepreneurial journey of the people building brands, however, we would be remiss to overlook the fact that an incredible product is only as good as it’s branding, marketing, and advertising.
I mean, this is America, and there are A LOT of products out there. How do you differentiate yourself from the pact? How does one tell the incredible story behind a product through the packaging, branding, the colors, the website, and the language used throughout everything that is seen by the end consumer before they even try the product?
Today’s guests, Kirsten Pincket and Kori Mastroieni, the co-founders of the conceptually driven design studio, Dearest Creative are responsible for that magic. While it's true that visual storytelling is the key to a brands success in today’s society, the minds that are largely responsible for creating these stories are also those responsible for diversity showing up--or as they’ll share with us, not showing up--in all of the content marketing of the world. 
In the time of cringe-worthy corporate solidarity emails, we felt it necessary to show what true Ally-ship looks like. If you look through Dearest Creative's website or Instagram page, you'll find that there are very few words. Yet their visual story tells you that these women are here to reflect back to the world what they know it looks like: all of us.  
Today’s episode is dedicated to Breonna Taylor. Breonna could have been any one of us four girls chatting and laughing today. It is important to remember that she was no different than any of us. She was just perceived to be different due to her melanin-rich skin. All great Cultural Movements need people who don't look like the oppressed to elevate and amplify their voices.
To learn more about Dearest Creative you can visit their website https://dearestcreative.co/ or check them out on Instagram @dearestcreative.
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