David Weaver is a creative thinker, habit hacker, and raconteur. He is the kind of person who can help us to break up routines and provide more perspectives that will be more useful to meet the times, and move through the world with more insight, courage, and wonder. Join us in a journey that people cannot even predict! A native Iowan, and a 30-plus year advertising and marketing veteran, David has conceived and implemented marketing programs and advertising campaigns that have done more than win gold EFFIEs for effectiveness and a Cannes Gold Lion for creativity, but also differentiated companies in ways that drastically built brands and sales. Let’s dive into and encourage yourself living with an open mind kicking the door down on possibilities! [00:01 - 8:18] Opening Segment I introduce Dave Weaver  Bio  Dave gives a bit of background around his life and work  Growing up in the middle of the Country - Iowa Dave’s decision about studying law. Marketing and advertising career. Dave’s experience living in different cities. Tasting other cultures. Moving to Vermont. [08:19 - 20:16] Notion of Collective Imagination Dave’s perception about the given of imagination. Tools and techniques to really grow imagination. Things Dave is fighting against. Fear. Creativity is not a toggle. The personal training philosophy.  Creativity should be developed like a muscle. 10 weeks engagement program.               People begin to live a life in a non-creative and imaginative way. People put them in a box. They put themselves in a box. The essence of collective imagination is intellectual diversity. Get people to see the world through other people's lenses.  What if you were an introverted person? How would you look at this problem in a different way? The result of humans having predicted minds.  Limited understanding of what is going on in the reality of another person's world. There can be some obstacles: Empathy and trust can be affected. Judgment because of social media. [20:17 -  38:01] Transparency is Magnetic The role of social media dynamic. Contempt without context can provoke dangerous problems. Changing contempt to curiosity.   “Social media isn’t very social”   Dave’s concerns about losing the ability to communicate. His speech: losing our shared stories as a society. What the pandemic has brought: Having conversation via screens. Portraits of an aspirational self. People are not transparent about what they feel: They don’t tell the whole truth. Intellectual discourse around inequality. Stories are more powerful than facts. Stories move hearts. Hesitation moments. Empathy. Transparency builds trust. Advantages of the pandemic in Dave’s life:  Health. Travel. Quality time. Growth. Changing the negative dialog to goddess and progress. Dave’s hope is to open our hearts and screens to our realities to represent ourselves a little more. Bring out the best in humanity and amplify our future on The Goodness Exchange More information on how you can join in below [38:02 - 47:03] How we make our working lives. Notion to change the narratives of working lives. The business language is the language of war. The language around marketing and advertising is inherently exclusionary. The way people interact. It is built based on a world of threat.  Dave’s belief about growth mindset vs fixed mindset. Bring your own awareness. The change starts with you.   Dave’s new law: we are never woke, we wake.   How people can create cultural words. Critical thinking. Protection of people’s dignity. The gratitude economy. How do we handle this? How can we be more collaborative? Understanding that everyone has his/her own story. The friction of the world we live in with. [47:04 - 1:00:14] Closing Segment   The power of the pause.   20 slides in 5 minutes. The American Story is Changing…In Real-Time.     What happens when we are not on the same