Here’s the second part of my interview with storyteller Dave Bricker. We talked about the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling.In our conversation, we also covered:Whether people are hardwired to want to hear depressing stories or happy storiesThe difference between happy endings and transformation and how that affects how stories connect with peopleA much more effective alternative to scare tactics in advertisingWhy children love reading storybooks over and over...and over…and over...Where most advertising falls short and how to improveHow the most powerful stories speak to our innate drive to seek safety and survivalHow authentic conflict brings depth to a storyHow, in advertising, money must serve not as an outcome, but rather as a toolUsing audio to prime an audienceDifferent types of coaches and which audiences they’re best suited forYou can find more information on Dave on his website at www.storysailing.com or on any of his social media channels: LinkedIn https://www.linkedin.com/in/davidbricker/Twitter https://twitter.com/daveBrickerFacebook https://www.facebook.com/DaveBrickerSpeaker/This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!