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The Architecture of Sound

The Architecture of Sound

FromAudio Branding


The Architecture of Sound

FromAudio Branding

ratings:
Length:
4 minutes
Released:
Jan 22, 2020
Format:
Podcast episode

Description

We create lots of pieces of media that include sound as an element.  But what about actual, physical, spaces? This is where architecture and sound vibrations, meet.  There are actually buildings crafted specifically to allow us to hear tones that feel uplifting or inspiring to us.  Shea Trahan (https://www.sheatrahan.com/), an architect intrigued by how sound works through his chosen instrument of creation, studied this in detail.  He talks about Resonance – sound as “sympathetic vibration” – and relates that to buildings that seem to exist to amplify this.  Then he adds information about Reverberation – how long a sound lingers once the source sound has stopped. The combination in a building, makes it the idea place for a concert.But this application could also be used for health care. Sonic therapy is useful for the treatment of PTSD, depression, Parkinson's and Alzheimer's disease. Imagine how useful a space could be if it had built in healing resonances and reverberations.  And I'll talk more about sound for health care in future episodes.  For now, have a look at his TEDx presentation, and see what you think:https://youtu.be/R-BMF4e-1bg Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much! 
Released:
Jan 22, 2020
Format:
Podcast episode

Titles in the series (100)

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.