Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:How Rudy started Radio Outhouse in 2001Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his careerWhat exactly behavior change marketing is and how companies utilize itThe work that Rudy’s company does in addition to radio campaignsThe company’s name change from Radio Outhouse to Creative OuthouseRudy’s work producing mini podcasts for physicians to utilize with their patientsWhy Rudy started his podcast and what it has morphed intoHow Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fansHow copy is written for the ear as opposed to just being written in generalHow a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writerThe importance of having only one thought in a line in radio as well as reading out loud when writing audioYou can find more information on Rudy on his company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.You can also find Rudy and Creative Outhouse on the following social platforms:Rudy’s personal profile on LinkedIn: https://www.linkedin.com/in/rudyfernandez-ecdCreative Outhouse on LinkedIn: https://www.linkedin.com/company/creative-outhouseCreative Outhouse on Twitter: https://twitter.com/CreativeOuthousCreative Outhouse on Facebook: https://www.facebook.com/CreativeOuthouseCreative Outhouse on Instagram: https://www.instagram.com/creative_outhouseThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!