Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called "binauaral beats" and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he's programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life's work. But like any self-improvement option, it works (or doesn't work) for each person differently.  We talk a lot about this in our interview.I found it truly fascinating to discuss how sound - or vibration interpreted by our eardrums - may be able to heal us from the inside out.In this first part of our interview, we discussed:His background in "brainwave entrainment" (how he trained himself)His search to find a way to liveHow he started researching the science of brain chemistryHe came across something that might work for him - something that would modify his neural chemistryHow music can heal through its "steady pulse" and patternUsing a stimulus - sound and light - to influence his brainwaves so that he could feel better without drugsUnfortunately, binauaral beats didn't work for himHow he needed to create his own methodologyHis opinion about some flawed science - the reason he wasn't really helped by binauaral beatsHow binauaral beats are supposed to workThe differences (and names) of various brainwave statesHow our brains are designed to workWhy brainwave entrainment is so importantYou can find out more about Morry's approach to "brainwave entrainment" at www.themorrymethod.com .His more professionally oriented website is at www.activemindsglobal.com .And his newest product is at www.quantummindmethod.com .This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!