Here's the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.We also spoke about things like:How he gives direction to the voice talent he works with, helping them find the "why"Consistency in branding - both in the tone of that brand and in the voice talent usedHow other ads have used INconsistency to create interest and engagementAuthenticity and how it plays a part in advertising and fundraisingHow movie trailers seem to be getting more compellingHis love of work that's "cinematic"What he's working on right nowHow a client of his is helping people to understand transparency in healthcare and leading in that fieldWorking with a children's hospital and telling their caring storiesHow social media might play a role in hiring voice talent - and whether or not it shouldMonte actually interviews ME for a little bit. ;) (He asks some excellent questions!)You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!