Do you want to sell your agency in the future? What strategic relationships can help you grow and possibly sell your agency? Roy Chong was working in the music industry for many years before deciding to make a drastic change and start over in digital marketing. Now with Noodle Wave Media he helps companies in the healthcare space thrive by developing meaningful strategies and tactics that move their marketing efforts towards success. In this interview with Jason, Roy discusses the most important decisions he made for his business, how he always envisioned a strategic partnership for the future of his agency, and why you should always take your passion wherever you go. 3 Golden Nuggets The most important decisions for his business. Roy never really saw a reason to rent an office space he could not afford at the time, so very early on he invested in having a remote working model with a team that could work from anywhere in the country. It shaped the way his agency works and its culture because he acknowledges that not everyone likes or can work remotely. Finding those types of people that shared this vision really helped build their culture. The second biggest decision was niching down to focus on the healthcare vertical, where the agency really found its footing and scaled to the point where he could sell the agency. Making the decision to sell. Roy always envisioned a strategic partnership for his agency. He knew it was in his future but just needed to figure out how it would work and what would be the right time to pursue it. Jason helped him by pointing out some things he needed to work on, which provided some time to add another layer of value for clients. He also had time to consider what he didn’t want to lose with the deal, and the type of relationship he expected from this partnership. All of this ultimately led him back to Jason and to the partnership that would enable him to still be in charge of day-to-day operations. Taking your passion wherever you go. If you ever have to start again from scratch remember to take your passion with you. Passion is commonly depicted as what we do, “that isn’t necessarily true,” Roy says, “It’s who you are.” At one point in his career, he made the transition from the music industry to digital marketing. There is seemingly no correlation between both, but Roy argues what made the difference and helped him succeed in a new industry was taking a passion for helping people with him. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Finding a Strategic Relationship That Fits Your Agency Growth Goals {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] Hey, Roy, welcome to the show. Roy: [00:00:04] Hey! Thanks, Jason. Thanks for having me. Jason: [00:00:06] I'm excited to have you on the show. So, uh, for the ones that have not heard of you yet, tell us who you are and what do you do? Roy: [00:00:13] Yeah, so I'm the CEO and founder of Noodle Wave Media. We're a full-stack digital marketing agency focused on the healthcare vertical. I've been doing that for 11 years. Prior to that, I was in the music industry as a music producer, and I've got kind of that entrepreneurial spirit so I flipped a couple of the businesses along the way. Father of two amazing boys and a passionate creative and marketer. Jason: [00:00:44] And how did you get started and how long ago did you start your agency? Roy: [00:00:49] Yeah, so I started it probably in 2000, around 2010. I had just kind of rotated out of the music industry and I'd spent 10 years there writing music for artists and I got signed to