Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.Here's a link to the "piano stairs" experiment I mention in the podcast:https://youtu.be/2lXh2n0aPywThis is the article from 2015 within the APS (The Association for Psychological Science) called Background Music Influences Buying Behavior - https://www.psychologicalscience.org/news/minds-business/background-music-influences-buyer-behavior.htmlI'm sure you all know about Pandora: https://www.pandora.com/And here's a link to Steve Keller's very interesting TEDx talk on the subject.https://youtu.be/yvnxQ2fQg10He's written an extensive white paper about using music and sounds within the healthcare industry and I'll be exploring that in a lot more detail in future episodes. Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!