This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!In this second part, we discuss:The best money saving tips for audio brandingGiving yourself time to let your own DIY attempts sink in before starting overMaking decisions based on your business modelWhere audio branding is going from herePodcasting’s role in audio brandingThe requirements for different brands when it comes to audio brandingHow Netflix’s sound logo has become synonymous with the pandemicHow jingles have moved to sound logosTechnology’s role moving into the need for more sound logosDesign as a functionThe change of the approach to music in ads and filling emptinessWhat WESOUND doesWhat ISA doesThe criteria for awards within ISA The evolution of the ISA awards The impact of the different projects submitted for the ISA awardsThe relationship between sound and the physical product it represents If you would like to find out more information, you can do so here:www.wesound.deAnd you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/