This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!In this episode, we explore:How to create audio branding for a company that just has a feelThe different phases of developing an audio brandHow many companies and brands have thought about their audio brandingHow audio branding has become more normalizedThe background needed before writing the actual audioHow AudioUX decides what each brand needs for their audio brandingWhat Eric does with each brandHow psychoacoustics comes into playBest practices for soundsUniversal sounds versus location specificGeneric sets (sounds) versus Premium sets (sounds) and how that drives salesSounds creating experiencesWhere UX came from and the importance of the user experienceWorking with the UX teams with each brandThe new platform for audio brandingHaving apps work together with their audioThe parts of different experiences that should have differences with audioMaking sure everything sounds the way it should once everything has been createdHow audio branding has changedThe need for comfort with sounds now with COVIDSound types and their unique skills in different apps/devicesHow sound affects what we wantThe evolution of audio branding with each brandCheck out the case studies on the websiteThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/