In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here. We are discuss:What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdownsThe shift to home office work with audioMusicians’ takes on working from home and doing streaming concertsExperiencing online performances and speeches Adjusting to the lack of audience interactionZoom’s impact on musical soundHow Zoom has upped their game when it comes to soundWESOUND and where it came fromAudio branding’s role in the creation of WESOUNDThe difference between Audio Branding Society and the Audio Branding AcademyThe growth of audio branding Breaking down the difference between sound and audio branding Europe’s role in audio brandingNBC’s accidental audio branding in the very beginning Radio’s initial sounds and where they came fromAdvertising and how everything’s transitioned over the yearsHow we are wired to pay attention to soundFinding the right methods and approaches to creating the right soundAudio branding isn't all about scienceMethodology changes from client to client when creating audio branding If science does play a role, it’s probably more about psychology than anything elseThe importance of design over finding the right calculations Ongoing work on the brandDifferent companies’ take on the importance of audio branding for their company If you would like to find out more information, you can do so here:www.wesound.deAnd you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/