In this interview, I’m speaking with someone who has a real knack for voice - Cynthia Zhai. She’s helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you’ve been wanting to improve the quality of your voice, this is the interview for you!We discuss:Cynthia’s current living situation during COVIDCynthia’s background in singing and voiceFalling into becoming a voice coachThe development of her work - how do you change your voice?The realization people have had in the last year about the tone of a good voiceIf the tone of voice is low quality, then people won’t hear the content as well as they couldConveying emotions through our voices The science behind an attractive voiceThe voice sends out vibrations and some frequencies are more attractive/easier to listen toThe constriction of the vocal cords and how it effects voice frequencyStress’s effect on the voiceAuthenticity’s part in producing a relaxed voiceThe importance of breathing when it comes to voiceHow to breathe properly when doing any sort of speaking The balloon analogy that gives a great visual for the proper way to breatheThe importance of having proper voice quality for your brandAuthenticity and relaxation and their importance for podcast hosts and guestsMatching your voice to your brandWays to improve your voice if you don’t like the sound of itThe reason why your voice sounds differently to you than when you listen to a recording of it You can find more information about Cynthia Zhai:On her website: powerfulexecutivevoice.comOn her TED Talk: https://youtu.be/PcDerWSyccgThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/