This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss. In this interview, we discuss:The possibility of ASMR helping with tinnitusThe fascination with ASMR in generalA previous podcast guest who was an expert in ASMRA recent ad Liliach experienced with ASMRKnowing your target audienceThe evolution of the short snippets of music on TikTokCertain types of music or bands that make us feel different emotionsIntentionally adding in white space to your audio advertisingMy main purpose for starting this podcast - bringing awareness to the importance of audio brandingTrends moving toward paying attention to audioAdvertisers having the host read the ad to feed into the connection already madeThe ease that audio gives to do multiple thingsThe rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.)The lack of the visual with a deviceWhy companies have moved to creating their own soundWhat you really need to create an audio brandAuditory processingHow kids are affected by audio and the effects on auditory processingThe way the message can get mixed up in your brainSome of the main struggles with older peopleMis-diagnosed kids with ADHD who actually have a hearing/processing problemThe way hearing aids workWhat hearing aids can’t doTips to use when communicating with people who have hearing aidsRephrasing with people who are struggling to understand youThe individual process of figuring out your individual hearing lossCounselling people who have hearing loss and their loved onesThe work Lilach does with her clients and familiesThe power of your auditory senseTaking care of your auditory sense - calm relaxing music or sounds you enjoyPay attention to the sounds/words that bring your joyIf you have any concerns about your hearing, see an audiologist The ways to get in contact with LilachIf you want to hear more from Lilach:You can contact her through her website if you want to talk about her own online practice or just connect with her.Instagram: www.instagram.com/allaboutaudiologypodcast Website: https://allaboutaudiology.com/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at