This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!In this interview, we discuss:The newest lockdown happening in IsraelLilach’s background that led her to audiologyHer draw to the medical fieldThe integration between education and connection and the medical aspects of audiologyThe basics of hearing - what exactly is it?All the different causes of hearing lossThe processing of what you hearPutting meaning to what we’re hearingThings moving within your ear and how it brings emotional connectionThe connection of our sensesTypical aging of our hearingWhat sounds we tend to lose with ageThe options available if you’re losing your hearingManaging your environmentNoise induced hearing lossAvoiding loud noises over an extended period of timeProtection if you’re going to be exposed to loud noises over an extended periodUsing headphones correctlyAccessibility of content for people with hearing lossNot overlapping music and voice at the same timeCreating a positive experience for listeners and consumers of contentSpeech as humans’ primary means of communicationThe tie between hearing and smellProperly placed sound effects Cultural sensitivity to different cultures and the emotions evoked with soundNot talking too fast and yet not too slowWhen writing copy that will be spoken, say it out loud as writing it to avoid over usageTrying to get people’s attention in those first 3 secondsWhen tinnitus is a problemWhat tinnitus actually is and what simple solutions we can useCalming your nervous systemIf you want to hear more from Lilach:You can contact her through her website if you want to talk about her own online practice or just connect with her.Instagram: www.instagram.com/allaboutaudiologypodcast Website: https://allaboutaudiology.com/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/