This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I've wanted to have for a while - and I hope you find it as fascinating as I do!In this episode, we talk about:How things have been going since the start of COVID in NYCThe change in industries for voice actors with COVIDHis background in audioHow becoming a musician and studying music theory influenced his current pathWhy Eric minored in psychologyWhat exactly is psychoacousticsThe backend side of audio brandingThe shift in the commercial music industryThe formation of AudioUXThe purpose of AudioUX- bringing together audio and visual brandingThe importance of the audio logo and the company identityThings you can do modularly to keep your audio branding evergreenHow different businesses have manipulated their audio logo to convey different emotionsUniversal sounds and iconsWhy audio branding is importantHow audio allows you to interact with different brandsTransporting with different sounds to different placesHow he came up with a sound for a colorThe process of doing audio brandingAll the different components that get created during an audio branding processThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/